Mohawk Group Unveils Taking Root, a Nature-Inspired LVT Collection
Mohawk Group Unveils Taking Root, a Nature-Inspired LVT Collection
Three Styles Inspired by Mycelium Growth and Spalted Maples
Award-winning Products Available for Commercial and Residential Use
Calhoun, GA. November 04, 2023 — Mohawk Group, a leading global flooring manufacturer, today announced the launch of Taking Root, an LVT (luxury vinyl tile) collection that features three biophilic-inspired styles: Transfiguration, MycoTexture, and Zone Lines.
The Transfiguration and MycoTexture styles, both sized at 18" x 36”, are influenced by mushroom structures and mycelium growth. Available in two platforms, Flex 2.5mm and Flex 4.5mm, these designs can easily transition to a variety of soft surfaces, making them ideal for a diverse range of commercial projects and budgets. The Zone Lines style draws inspiration from the unique veining that is formed by the mycelium growth on spalted maple trees. Zone Lines is available in a 9" x 59" plank and offered in 2.5 mm and 4.5 mm thickness options, as well as a 6 mm (5 mm + 1 mm attached pad) rigid click LVT for maximum flexibility.
“Taking Root is a celebration of the beauty and wonder of the natural world,” said Jackie Dettmar, vice president of marketing, design, and product development for Mohawk Group. “We are excited to offer this sustainably designed and manufactured collection to our customers and to inspire them to create spaces that connect them to nature.”
Beautifully Sustainable
Taking Root contains 45 percent lower embodied carbon than the industry average for LVT products. Like all Mohawk Group products, Taking Root is 100 percent carbon neutral with a 5 percent give back for a net-positive impact on the planet. Mohawk Group's innovative manufacturing facility in Georgia produces all the company's domestic LVT products where a closed-loop manufacturing process utilizes recycled materials and water while waste is minimized. The distribution process is also optimized to reduce emissions. Furthermore, the materials used in these products are sustainably sourced, ensuring their environmental friendliness.
“We’re thrilled that Taking Root recently captured both the Best of NeoCon Gold for LVT and the Best of NeoCon Sustainability Awards,” said Ms. Dettmar. “We believe this achievement is a testament to the company's ability to deliver products that are not only beautifully designed but also serve as sustainable safeguards for our customers' supply chains.”
Socially Restorative
To further explore the design story behind Taking Root, Mohawk Group commissioned ArtLifting artist Lindsay Holcomb to create an original piece entitled Above | Below that is based on the hard surface collection. Mohawk Group partners with ArtLifting to champion artists who are impacted by housing insecurity or disabilities. The specification of Taking Root also contributes to Mohawk's commitment to the Susan G. Komen Foundation to support breast cancer research and patients.
Technical Innovation
All three styles are designed with a 20-mil heavy commercial wear layer and premium M-Force Ultra technology, delivering a complete LVT performance system. Zone Lines Rigid Click with attached pad is water resistant and helps create the quietest spaces that resilient flooring can provide. The 20-mil heavy commercial wear layer provides superior durability and scratch resistance, making it ideal for high-traffic areas. The M-Force Ultra technology is a comprehensive performance system that provides additional benefits such as stain, water, and fade resistance.
As the world’s leading producer and distributor of quality commercial flooring, Mohawk Group believes that better floor coverings emerge from betterdesign, innovation, and sustainability. Mohawk Group addresses the unique challenges and opportunities in contract interiors with a comprehensive carpet and hard surface portfolio of all types and price points. As the commercial division of Mohawk Industries, the company has a heritage of craftsmanship that spans more than 130 years. To learn more about our full line of flooring products, please visit MohawkGroup.com or call 1-800-554-6637.
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